Vehicle Branding and Its Advantages

Nowadays, marketing practices absolutely focus on making that first great impression in the minds of the target audience. International marketing consultancy companies use many ways to help the brands making a huge impression within their niche market. Many of these marketing and advertising companies use vehicle branding as the way to launch or roll out a product in the market. The concept of vehicle branding in Dubai is also getting popular with time and one can see many vehicles painted in colors of a particular brand and its product getting highlighted on its outer skin.


The concept of using vehicles for brand marketing is making that strong first but lasting impression that woos the target audience. Those vehicles which are bound to stay on the roads for a longer period of time are selected for the purpose. This would help the people get a glimpse of the new product or a fresh concept while roaming around the roads. Mostly, the companies use the vehicles which are on the roads for sales, services, and delivery purposes as they are bound to stay active on roads for the best part of the day. There are many advantages of using vehicle branding, some of which are discussed below.


  1. The first and the foremost advantage of using vehicle branding is all about catching the eyes of the people. Generally, the companies use bright colors on the attractive looking vehicles to paint the company’s products and grab the attention of the public. These vehicles are easy to spot on the roads because they look completely different from the rest of the vehicles. Once they manage to attract the eyeballs, the whole information is there to be marketed effectively.
  2. The vehicle branding allows the companies to reach a wider audience. An attractive vehicle running on the roads is destined to be watched by thousands of viewers and who knows how many of them might want your product. Marketing experts call vehicle branding as the best tool to reach a larger audience.
  3. The best part of using vehicle branding is that it doesn’t count as a tool for aggressive marketing. The radio, TV, and social media advertisements are considered aggressive advertising as the users don’t always like to watch the ads like this. However, the branded vehicles get noticed publically without creating any disturbance.
  4. The vehicle branding is also considered cost-effective when compared with billboards and electronic and social media advertisements. With an initial smaller investment, a company can advertise its product for a longer period of time through a branded vehicle.


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Services Every Marketing & Advertising Firm Should Subscribe To

Marketing and advertising firms are responsible for helping their clients convey the right message to their target audience. With their expertise, they can help companies increase their sales and get more loyal followers.

But they cannot do this on their own. They need the help of several agencies and firms to assist them on giving the best service to their clients. If you are forming a marketing service, you may need to have this list of contractors to amplify their services:

  • Translation services

Some marketing companies do not always consider hiring translation services in Dubai, since they think they can use a web translation app or get someone who can speak the language. But the thing is, translating a script or a copy to another language without losing the message is an entirely different discipline and needs a professional to do it. Relying on translation apps will not always give you the accurate translation. A professional translator would be able to translate any text or manuscript, literally and contextually. This service should always be on top of your list.


  • Production houses

There are marketing and advertising firms who don’t have a production department. These usually are the starting ones. What they commonly do is hire a third party production house to do the video and production for them. These contractors have the manpower and the equipment to create concepts, produce, and do the finishing touches. You definitely one for your team, so you can offer a full-service package to clients who are looking for an all-inclusive marketing and advertising plan.


  • Voice talents

When doing TV, radio, or web commercials, you need the audio and the visuals to sync in smoothly. Properly synched in videos and audio would provide clarity to the message. With that, an articulately executed English voice overs to ensure that the audio goes well with the video. In terms of radio, you need a voice over talent that would give life to the script that is written for the ears. Voice overs may not sound like an important part of this kind of project, but it actually does. You need to get it right, or your video will lose its production value.

  • Web design and development

Web design and development is one of the fast-rising industries today and a lot of marketing firms see the potential of websites and landing pages on pushing forward a company’s marketing plan. If you don’t have these talents yet on your team, hiring an outsourced web design and development team would be a good addition for your services.

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Choosing the Right Architect for your Business Space

Every business owner dreams of having their own commercial space wherein employees and clients can feel comfortable and at home. The easiest way to buy or rent a ready-made space, but this kind of space solutions has their limitations. Since it is ready-made, you have little room to implement the design that you want.

But building one is no easy feat either. That is why having a trusted engineering consultants in UAE that will help you build your dream workspace is important. Read on these tips if you are scouting for one.

  1. Credible Portfolio

Of course, having a credible portfolio is on top of the list when you are looking for an architectural and/or engineering firm. UAE architecture firms should present the projects that they have done and the specifics of that projects. From the portfolio, you can judge which of the firm is suitable for your business and taste. Do not be afraid to ask questions about their work and get references if necessary.

  1. Knows the law

In some places, there are certain restrictions being implemented when building a commercial space. Architectural and engineering firms should be aware of these laws and have a workaround on how they can adjust their building plans. A firm that follows the law shows an outstanding working and building etiquette.

  1. Professional attitude

Bringing in professionals requires a lot of risk on your part, especially if it is the first time you will be working together, so having the right attitude towards work is a must. Get a team that is collaborative and open-minded.  Your “building team” should be open to suggestions but also not afraid to share their ideas and recommendations. They also should be transparent on what is going on with the project.

  1. Timeline-oriented

In building a space, time is of the essence. Delays in the project can cost money. Hire a team that is deadline and timeline-oriented.  If you are still on the bidding stage, ask your potential contractors for the estimated timeline. They should be able to give you a rough estimate of when the project will be finished based on the initial specs that you give. Once you proceed, ask for specific timelines.

  1. Fees and other expenses

While you are in the bidding stage, ask for cost estimates and the fees. As mentioned earlier, transparency is crucial, especially if you are talking about money. Ask your contractors for an cost estimate as well and be open on the money you are willing to spend to make the project happen. From there, you can judge how a team will approach the project given the budget that you have without sacrificing the quality of the space.

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Elegant Kitchen Design Ideas for Homemakers

As the popular saying goes, the kitchen is the heart of the home. It is where you prepare meals for yourself, or for the whole family. Though it is very functional, it does not mean the kitchen should look drab and boring. Here are some simple design ideas that can transform your kitchen from drab to fab, without making a big dent on your budget.


Invest in a kitchen backsplash

A backsplash can serve as a focal point or a design statement of your kitchen. Make sure to get its design right so it won’t be a waste. The good thing is backsplashes are generally affordable. They only cover minimal kitchen space so they don’t require a lot of materials to finish.

Choose a sophisticated color scheme

Color plays a huge factor in the overall design of a kitchen. If you want to make your kitchen look elegant and more expensive than it really is, consult kitchen designers in Dubai to guide you in choosing a color scheme. The latest trends include matte-finished appliances and furniture, as well as brass accents on cabinet handles and fixtures. Light colors effectively brighten up a space and make it look bigger. If you are going for bold colors, be sure to not overdo it and balance it well with neutral tones.

Pay attention to accents and details

As most interior designers in Dubai would say, it’s all about the “details, details, and details!” Little touch-ups here and there make a difference in the overall aesthetic design of a space. Whether it’s a single slender vase on the kitchen counter top, or an eye-catching artwork on the wall, it can help transform the kitchen into a truly sophisticated living space.

Get the lighting right   

If possible, splurge on designer lighting or have them custom-made. When it comes to lighting fixtures in the kitchen, however, make sure one will be the focal point. The others should complement or accentuate this primary lighting fixture. So, be sure you have spectacular lighting fixtures in place, either on the ceiling, above the sink, or above the kitchen island.

Turn your eyes on the flooring

The floorboards of your kitchen also have the potential to be the star of this living space. Opt for posh designs and compositions when it comes to flooring, whether you are getting wood, tiles, marble, or granite. If you want the floor to be striking, choose one with an attractive design or pattern. If you want it to complement the entire kitchen, you can choose plain ones that do not necessarily look boring, but instead enhance the aesthetics of the whole space.

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