Ways to boost your sales activities with ISO 9001:2015

ISO 9001:2015 is considered to be one of the finest business tools in today’s world and not just a standard. The benefits go way beyond quality management, such as lean production, cost reduction, customer retention etc. and most importantly a boost in sales!

How is ISO 9001:2015 even relevant to my sales team?

This is something you would definitely question yourself. So, if you analyze and compare the last year performance of your sales team with your knowledge of the standard (through ISO lead auditor course), then it will not be difficult for you to answer the question above. Does your business have a standard methodology or strategy of retaining customers? Did your sales team lose one of its customers last year? Do you have any relationship management policies? There are many questions related to your sales team which you can answer and understand that you constantly have some room of improvement in your sales team.

So, let’s learn here how this standard can help you in continuous improvement:

  • Standardizing processes: Standardizing your processes using ISO 9001:2015 can offer you a great opportunity to understand your work and make changes for improvement. The “process approach” can also assist you in integrating your process and going towards lean management with a chance for your sales team to share common strategies.
  • Using customer feedback for improvement: ISO 9001:2015 can assist you in developing closer bond with your customers. Therefore, working on consistent customer feedback cannot only help you in achieving customer satisfaction but also help in encouraging constant communication and close ties with your clientele base.
  • Developing strong corrective mechanisms: In case of any kind of mistake made, this standard assists you in the development of corrective mechanisms, by identifying the root cause, getting rid of it and not repeating it again. During incidents like dealing with an incorrect shipment or an angry customer, effective corrective mechanisms can be extremely crucial to the sales as well as the overall business performance.
  • Developing robust review and monitoring processes: Just like a sales environment, accuracy in monitoring and review is an essential element of the standard. Using certain KPI’s or key performance indicators developed by the stakeholders involved and with the input of relevant top management can help the sales team to be accurately monitored and reviewed, providing a solid foundation for enhancement initiatives.
  • Risk management: This being a crucial part of the standard can provide a strong base for your sales team in order to make decision taking into account the prevalent risks at that time, in the market.

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