February 2017 – Isbush Wired

Boosting Business Using Local SEO

February 28, 2017 No Comments

Search engine optimization (SEO) is a body of approaches, strategies and techniques utilized to improve website traffic and to place high in the search results page of Google, Yahoo, Bing, and other search engines. If you have an online business, it isn’t difficult to understand why your website would need SEO. If you have a local brick-and-mortar business, you may wonder, however, if you need local SEO to stay competitive.

Understanding Local SEO

If your business is a big, local success, you may doubt whether it’s possible to make it even more successful. In this age of growing dependence on cellular phones, tablets, computers, and the Internet, the extent to which these telecommunication advances are influencing business is staggering. You would not want your success diminished simply because you failed to understand the significance of local SEO.

Like SEO, it is a process that’s meant to increase your website traffic. In local SEO, the increase in the traffic or search ranking is coming from high local searches. In 2014, it has been documented that over 33 percent of searches were local. The statistics have grown to over 60 percent in 2015. It continues to increase by the day and experts predict that it would be a central strategy, spelling business success or disaster in 2017.

Making Local SEO Work for You

Jumping on the bandwagon could be the easiest thing to do if it all boils down to succeeding or failing. It is important to know, though, how local SEO can make your business ranking high in the search engines. For instance, you should have a website that’s properly optimized – a domain name that correctly describes the nature of business and location, with keywords smartly used throughout the pages, contact information and landmarks, and updated info about your products and offerings.

It would be worthwhile to get your business listed in local directories or to take advantage of the “link strategy,” such as the “share,” “like,” and “follow” features of the social media. Be wary, however, that you don’t link with a business that has a bad reputation. Similarly, take an active interest in getting feedback to improve your products or services. One way is through using online consumer reviews.

Staying in the Game

Billions of people use the Web to find the products and services they need. If used properly, the Internet can help you reach a lot of potential customers. When your business is local, you don’t need everyone, but you need enough to succeed. Establishing a strong online presence in the area where your business operates is important – this is what local SEO can deliver.

Using local SEO, you can update your clients and potential market about a lot of things concerning your services or products, the innovations, promotions, etc. Your website can communicate and engage the target market, using blogs, videos, and other forms of content. With the growth of mobile phones and wearable communication gadgets, expect local SEO to rule. To stay on the curve, invest in local SEO – the next big thing for your business in 2017 and beyond.

Travel & Tours

Online travel and tour business ideas

February 28, 2017 No Comments

Online travel and tour business ideas are wide ranging and appeal to a large number of current and potential global consumers. There are a number of things to keep in mind when considering opening an online travel and tour business. The first one is to do research and consider what is already out there. For such online businesses to succeed, there has to be a market for them. Often this market is fluid in nature, so advertising combined with the right tour packages will produce results. The young consumers are much more likely to use online business applications and services because of their familiarity with the technology.

One of the parts that is essential to the success of an travel and tour online business is to have the packages easily accessible and have policies in place. Think about some of the big name online travel companies, they make package confirmation a priority along with excellent customer service. No matter the package, customer service and relations are of the highest importance. Word of mouth advertising is your best and worst advertising. One bad experience from a consumer can really make a difference especially in the social networking circles.

The key to combining a fine balance of advertising, promotions and quality tour packages is usually a bit challenging to find. Most self-employed business owners are constantly learning and growing just to keep abreast of the changes in the business world and technology. Discipline of their time and energy is one of the basic parts of the travel and tour business along with hiring people who are top in their fields to help them grow their business.

It is also important to understand the mechanics of the travel industry and the economy in order to provide quality packages for consumers. It is a give and take, the providing of the best travel and tour packages for a price that will sustain your business and be affordable for the consumer. It is best to find tour packages that meet a basic need, preferably those that the consumer will want often. As society changes and the use of technology becomes more specialized, the more informed and involved business owners can become. This in turn offers opportunities for growth and more unmet needs of the private and public sector. Ideas and the flow of information are what drives the travel and tour industry no matter what packages are being sold and those who are abreast of these changes are the ones who will make it.

Business Services

Creating and Selling Content to Online Entrepreneurs

February 28, 2017 No Comments

The Digital Age has just made communication so much more efficient and fast – the requisites for successful marketing, especially online. With most businesses wanting a piece of the online marketing pie, the value of having a website or a platform can’t be underrated. If you have the skill for creating content, you can offer content creation as a business service.

Every marketer realizes at one time or another that having compelling content is powerful once they decide to bring their products or services online. Creating original content, however, could be an overwhelming task for any entrepreneur, even when they have the knack for it. This is the reason most online marketers would rather outsource it or contract a content creator/virtual assistant with an above average skill for crafting content.

The Advantages of Outsourcing Content

Many marketers have achieved success in online selling because they have utilized content marketing as a strategy. It is considered the best strategy when engaging, getting to know and building trust with their target markets. This is why it has been referred to as “King.” While marketers can create the content themselves, it can take much of their time. Having to attend to the other salient aspects of the business, it is often practical to outsource it. This is where your services can come in.

There are good reasons to outsource content. One, it gives the entrepreneur the opportunity to be more flexible with their time. Two, outsourcing allows them to contract the work rather than hire full-time content creators. Three, outsourcing is also economical because there is no need to spend on training or hiring the best professionals. Four, they need not go through the dreary experience of writing about the same topics over and over again.

The Challenges of Marketing Content

Creating high-quality content with consistency is difficult. Competition in this business runs high because fly-by-night content creators abound. These competitors can impact the rates at which you sell your services/content. As the competition escalates, you may go strong against it by coming up with exceptional content and spending more time and effort on it. If you don’t have an idea what is meant by “being your own worst enemy,” this is one fine example.

Writing about the same topic can kill your enthusiasm. Be creative. You can curate or repurpose your content. You can build a few “cornerstone content” pieces you can use to construct all forthcoming content from. Make your content more engaging by making it meaty, easy to understand, and enhanced with beautiful images and interesting videos.

Competition is healthy, prompting you to excel in content creation and taking everything in stride. While it can frustrate you at times, continue upgrading your skills and stick to what you know are the best practices. When you find the right clients, you will be valued for what you deliver. After all, you can be the precious gem that’s a rarity in the vastness of cyberspace.